Embrace digital technologies, tourism sector told

By ZBC Reporter

GOVERNMENT has implored local firms to harness digital technology and come up with innovative ideas as part of strategies towards the realisation of the targeted six-billion-dollar tourism industry by 2030.
The country’s tourism sector which has been growing at an average of six percent per annum over the past five years is eyeing further growth driven by increased investments, improvement destination accessibility and aggressive marketing.
The Minister of Environment, Climate, Tourism and Hospitality Industry, Honourable Mangaliso Ndlovu told captains of industry who graced the air charter services gathering in Victoria Falls this Thursday that the leverage of technology in bringing convenience to tourists remains critical in growing the tourism sector.
“As a ministry our vision is to see companies harness technology and expertise to ensure that Zimbabwe gets the best out of all its assets,” he said.
Cassava Smartech Executive, Lovemore Nyatsine said the Zimbabwe Stock Exchange listed entity seeks to complement the tourism sector with the introduction of the air charter services which will among other things ensure different destinations across the country are more accessible.
“We are seeking to provide digital solutions that will transform the lives of the country’s citizens and spur economic growth. The air charter services is part of the efforts to bring about convenience and improve accessibility,” said Nyatsine.
Zimbabwe which registered 2.5 million tourists’ arrivals in 2018 is hopeful of further growth to at least 2.6 million.
The increased arrivals are expected to be spurred by improved connectivity and renewed confidence in the destination.