‘Communication & advocacy critical in advancing national development agenda’

By Kenias Chivuzhe

GOVERNMENT departments have been challenged to amplify their voices in rallying citizens towards the national development agenda and highlight the Second Republic’s success stories.

The need for government to sharpen its information dissemination strategy took centre stage at the Public Service Commission Communication Capacity Building Workshop in Nyanga this Thursday.

Public Service Commission Secretary, Ambassador Jonathan Wutawunashe challenged government spokespersons to drive the national development agenda and unite people towards a common vision.

“The government, led by President Mnangagwa has done well and has delivered on its   promises. We should not leave the responsibility of communicating the positive strides to the President alone. We need to make visible the good works being done by government as they are not being said loudly. We need to give confidence to our people as the heartbeat of government. We must energize Zimbabweans to do things that make Zimbabwe productive and drive that agenda through communication and advocacy,” he said.

Ambassador Wutawunashe highlighted that communication and advocacy is an integral part of the listening government ideology enunciated by President Emmerson Mnangagwa.

“The president made it clear that he is a listening leader. This means that he expects communication from the people in order to respond to their issues. The new dispensation therefore requires communicators as the Second Republic is about the pace of delivery were communication becomes central. It is about reducing steps between requests and outcomes,” he added.

The call to strengthen information dissemination by government ministries and departments comes at a time when enemies of the state have heightened efforts to scuttle the positive strides achieved by the Second Republic since inception in 2017.