By Fungai Jachi
ZIMBABWE this Sunday joined the rest of the world in celebrating the International Children’s Day of Broadcasting (ICDB) with children from primary and high schools being allowed to step in various roles in the broadcasting field, at the ZBC studios for TV and radio programmes.
To mark the International Children’s Day of Broadcasting (ICDB), primary and secondary school children had an opportunity to go live on TV and Radio to discuss issues that affect them.
Children concurred that such opportunities are rare hence the need for them to be given more airspace to express their concerns.
This year’s theme is Championing Children’s rights during the COVID-19 pandemic.
The national broadcaster, ZBC, said it takes children’s programmes seriously as it allows the youngsters to articulate issues that concern them while also offering educational programs.
“This day is important to us because children get an opportunity to see how broadcasters work and also have an opportunity to talk about their issues. We want them to have fun while learning how we work. We take these programmes seriously as we tackle issues from social problems to education with the hope of creating an environment that allows children to be free to discuss such issues,” said Tonderai Samanyanga National FM DJ.
The International Children’s Day of Broadcasting was set aside by the United Nations International Children’s Educational Fund (UNICEF) in 1991 and is celebrated worldwide on the first Sunday of March every year.
The day aims to encourage broadcasters to pay attention to children’s programmes by airing quality programmes about and for children, and to allow them to be a part of the programming process.