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Industry minister highlights ZITF as key driver of development

In recent years, the Zimbabwe International Trade Fair (ZITF) has transformed into more than just an event; it is a pivotal platform for economic rejuvenation and industrial advancement. Serving as a catalyst for showcasing trade opportunities, attracting investments, and fostering innovation, it propels the country towards its ambitious Vision 2030 goals.

As preparations for the 2024 edition of the ZITF reach advanced stages, the anticipation and potential impact of the event bring renewed focus and excitement.

From an economic standpoint, the outcomes of the ZITF exhibitions are nothing short of transformative.

Recent data reveals that the trade fairs have helped to stimulate significant investment flows into the country. For instance, during last year’s event, investment pledges worth over $500 million were recorded, signaling a burgeoning confidence in Zimbabwe’s economic landscape.

Furthermore, these exhibitions have been instrumental in job creation, with thousands of direct and indirect jobs being generated as a result of increased business activities and new investments.

According to Honourable Nqobizitha Mangaliso Ndlovu, Minister of Industry and Commerce, “The upcoming edition is led by the private sector and revolves around the theme ‘Innovation: The Catalyst for Industrialisation and Trade.’ On record, 580 exhibitors have already signed up, with 136 participating for the first time, occupying over 98 percent of the available exhibition space.”

This showcases the high level of interest and commitment from both local and international businesses to leverage the platform provided by the ZITF.

“This year’s edition of the fair will feature international participants from 27 countries, including powerhouse economies like the United States, China, Germany, Belarus, Russia, and the United Kingdom. Such diverse international presence not only enriches the fair but also facilitates the cross-pollination of ideas and business practices that are essential for innovation and trade,” added Minister Ndlovu.

Minister Ndlovu expressed that the emphasis on innovation at the ZITF exhibitions has proven to be a game-changer for local industries.

“The platform encourages knowledge transfer and cooperative development initiatives in technology, which align perfectly with the objectives outlined in Vision 2030. This strategic thrust not only nurtures homegrown creativity but also positions Zimbabwean industry at the forefront of regional competitiveness,” said Ndlovu.

The essence of the ZITF exhibitions in fostering international partnerships remains a significant attribute of the event. The diversity of participants paves the way for international trade agreements that are essential for global market integration.

As Zimbabwe continues its journey towards fulfilling the aspirations of Vision 2030, the role of the ZITF exhibitions cannot be overstated.

Minister Ndlovu’s insights underline the transformative potential of these events in molding a prosperous and diversified economic future.

Through ongoing commitment to trade promotion, investment attraction, and technological advancement, Zimbabwe is steadily positioning itself as a formidable player on the international stage, driving towards a sustainable and affluent economy.

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