Brand Zimbabwe Project launched

By Fungai Jachi

GOVERNMENT is confident the Brand Zimbabwe Project will restore national identity and pride at a time when the country is on a drive to attract investment into various economic sectors.

Zimbabweans have been challenged to take an active role in branding the country as government is on a drive to rebrand Zimbabwe in an effort to unite the country, eliminate all the negativity and restore confidence among Zimbabweans.

While speaking at the launch of the Brand Zimbabwe Project in Harare this Monday, the Minister of Information, Publicity and Broadcasting Services Senator Monica Mutsvangwa implored Zimbabweans to come on board in the quest to rebrand the country.

“It is high time we restore our national pride. This renewed commitment is a long journey, but it is a worthy one. We invite the country to be supportive in this journey that the government has undertaken,” she said.

Stakeholders commended government for its bold stance to rebrand Zimbabwe.

“We would like to commend the government for this stance as we move towards rebranding our country. Through this initiative the tourism sector will flourish,” noted ZTA CEO, Winnie Chakanyuka.

“It is time to tell our own Zimbabwean story because our image had suffered from misinformation for a long time. Zimbabwe is a peace living country and as business we will support this initiative,” said Mr Denford Mutashu, President Confederation of Zimbabwe Retailers.

The highly subscribed event saw people from all walks of life, including the business community, government officials, parliamentarians, students and religious organisations gracing the launch.

Government has contracted a consultancy firm that will facilitate the process of Brand Zimbabwe.