By ZBC Reporter
Zimbabwe is working on a roadmap to help firms in the agriculture value chain secure viable regional and global markets.
On the back of last season’s bumper harvest and the possibility of another successful season, players in the sector have spoken on the need to consolidate such gains by securing strategic markets to broaden the revenue generation base.
“Identifying the right markets is a true reflection that we are on course to leverage on the current gains, however that also depends on whether we can balance the act between local and external product demand,” said Mr Clever Isaya Agricultural Marketing Authority Chief Executive Officer.
With agriculture mechanisation being rendered critical in terms of sustainable development, an agro-industrialist, Mr. Prosper Muchenje believes attention should also be on embracing mechanisation to improve production of competitive products in the regional and global markets.
“Investments on irrigation, tractors and other equipment are key to ensure that more is produced, while easing the costs and mitigating against the effects of climate change thereby attaining more revenues,” said Muchenje.
Zimbabwe’s agricultural sector is also pinning hopes for increased exports in the African Continental Free Trade Area (AfCFTA) region which is offering relaxed tra