By ZBC Reporter
AS THE country’s engagement and re-engagement efforts continue to bear fruit, Zimbabwe is now targeting product competitiveness to regain its market share in the European Union (EU) following the availing of a ten million euro facility to support existing and potential exporters.
A Zimbabwe Economic Partnership Agreement Support Projects was unveiled this Wednesday to revive the country’s exports to the European Union (EU).
ZimTrade Chief Executive Officer, Allan Majuru says local firms should take advantage of the ten million euro facility under the programme by increasing production.
“It is a good facility but it can only yield positive results by focusing on increased output,”said Majuru.
EU Head of Delegation in the country Timo Olkkonen says the regional trading bloc is ready to improve trade relations with Zimbabwe.
“We stand by our way of reinforcing ties to the extent that the facility bears testimony of increased relations,” he said.
Deputy Minister of Foreign Affairs and International Trade Honourable David Musabayana highlighted that government is focusing on re-engagement with the rest of the world on trade and economic ties.
“We stand by our set targets to improve trade ties with all those who are interested on such aspects,” said the deputy minister.
The economic partnership agreement is also aimed at addressing challenges that resulted in firms or exporters failing to access the EU markets.
The availing of the facility is testimony to the continued success of the new dispensation’s engagement and reengagement drive.
By ZBC Reporter